Image credit: Seafood Guide
Catering is bleak, bankruptcy is imminent! The oldest restaurant in Guangzhou, the “seafood carrier” can’t bear it anymore
(SOURCE: Seafood Guide, 22th March 2020)
Since the outbreak of COVID-19, the catering industry has become one of the most affected industries. Even though the various districts have resumed dine-in service one after another, most businesses said that their business is much worse than before, and they are losing money every month.
However, the Fisher’s Village, known as the ‘Aircraft carrier in Seafood ‘in Guangzhou, also announced the closure of a branch. On the evening of March 16, Guangzhou Fisher’s Village Food & Beverage Co., Ltd. announced that it was affected by COVID-19, which led to difficulties in the operation of this store and put it under huge economic pressure. The Fisher’s Village Group decided since March 16, 2020, to suspend the operation of Guangzhou Fisher’s Village Linjiang Catering Co., Ltd. It became the first large-scale restaurant closed during COVID-19.
The holding group represents that in order to protect the rights of customers, customers who have the Fisher’s Village membership card can continue to consume and use them in any other store, and it is hoped that customers will continue to support this catering group to overcome their difficulties.
Before COVID-19, a flow of traffic, ablaze with lights
During COVID-19 period, dull business
In fact, this is not the first time there has been news about ‘Shop Closure’ of Linjiang Branch. On February 23, the restaurant was discovered by the public to have a “Notice of Closure” posted at the front door.
However, the group clarified to the public many times that this news was purely a rumour, and it was an “Oolong Event”.
This store opened in 2015, which is the group’s 25th branch and one of the flagship stores of the chain restaurant group. It is located on the 3-4th floor of the Poly Center in Zhujiang New Town, Guangzhou. DJ Xiaoyi and Sammy of Hong Kong Commercial Station also attended the opening ceremony.
At this restaurant, you can also have a seafood dinner while looking at the scenery and seeing Guangzhou landmarks such as Guangzhou Tower and Haixinsha. Unfortunately, this is a past thing!
For the Spring Festival, as affected by COVID-19, dine-in service was closed. Under this epidemic, Fisher’s Village made great efforts and changes, as did several other brands such as Dongjiang seafood restaurant, and Hongxing restaurant. They made their lobby in to a supermarket to sell fresh seafood and vegetables, which were their stock with 200+ options, you could buy! It attracted many from neighbourhoods.
However, less than a month later, the rumour of ‘closing the shop’ has now become a reality. In this regard, Fisher’s Village Group spokesman Li said: ‘due to the impact of COVID-19, expenses are very high for this branch, the group was forced to make this decision and other branches currently have no effect, because most of the store are the company’s own property.’
Fisher ’s Village has 25 branches across the country, including 20 stores in the urban area of Guangzhou, and 9 of them are sequelae of their own properties affected by COVID-19. At the beginning of this month, Longyuan branch also chose to suspend business because of the need to discuss rent reductions with the lessor.
Regarding the news of the suspension of Fisher ’s Village, many netizens also said: The catering industry is really too difficult.
Goodbye, Fisher’s Village Linjiang Store!
Till today, the group has not yet responded to whether this branch can resume business.
It is hoped that the COVID-19 situation can be over soon, and the catering industry can return to the right track as soon as possible.