Chinese consumers are keenly attuned to the nutritional and medicinal benefits of a diet rich in seafood. In considering a China marketing approach for Australian rock lobster, exporters should be aware of how the Chinese see this product in terms of nutrition and health.
According to this post on Zhihu.com, ‘eating Australian lobster can not only satisfy the taste buds and stomach of foodies, but also supplement certain nutrients to the human body substance.’ Read more here.
But BEWARE: always take the following precautions when eating Australian rock lobster. Don’t eat too much and don’t drink beer – “eating Australian lobster with beer will induce gout”!