China: Provenance is king on

According to Cankao News, ‘landmark’ agricultural products (i.e. those associated with a particular geographic area), are the fastest growing food segment on, proving the attractiveness of a strong provenance story.


‘The average annual growth rate of landmark fresh agricultural products was 41%, 7 percentage points higher than the overall growth rate of fresh agricultural products.’ 


Image: Cankao xiaoxi

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