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Test marketing is used by companies to check the potential of their product and marketing on a small scale before a full launch. Austrade provides this link to looking at how to launch a new food product in Japan. The report covers how to select a test market in Japan and how to get the most out of your test. Fukuoka city and Shizuoka prefecture are highlighted.


With the Japanese government planning to ease Covid-19 restrictions on international travellers, including daily visitor caps and visa requirements for tourists, it might be the right time to launch your new Japan product.


Image: GourmetPro

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