Xuji Seafood – a new seafood supply chain approach in China
(Various sources: Sohu, 27 November 2019)
Xuji Seafood started 20 years ago and now owns 36 outlets throughout China. Xuji Seafood sources their seafood directly from producers and supply several tonnes of fresh and live seafood to the Chinese market daily.
They source product from ASEAN, Australia, North America and Western Europe. China’s domestic seafood sources include Weihai, Dalian, Shanghai, Dongshan, Shantou, and Beihai. This shorter, more direct supply chain means that if there are any seafood quality problems, they can be solved directly with the supplier.
Xuji Seafood has its own grading standards and product is priced accordingly. For example, there can be a difference of 20 or 30 RMB in price between an Australian Rock Lobster at 0.9 kg, and one at 0.8 kg. This is due to their different texture – the former has a better texture than the latter.
The purchase team of the Xuji Seafood inspect establishments at the source and analyse water quality of seafood farms to determine whether production complies with their purchase standards. The company claims to have a direct and simple way to test premium seafood. For example, raw oysters are directly harvested from the sea and eaten raw to judge whether the taste was of good quality. In another example, this time for abalone, they directly scald the abalone in boiling water, and taste it to see whether it was al dente or not. Sometimes the company will spend a month selecting seafood suppliers.
Throughout all logistic stages, from loading and goods dispatch to arrival at stores, the Xuji Seafood have set up strict standards. To keep good control of freshness from the good’s origin, they have established their own air and sea logistics and cold-chain delivery, with drivers experienced in aquaculture who can monitor seafood freshness and vitality and test and control water temperature. According to the company, each species has different requirements for water temperature. For example, deep-sea species require the temperature to be zero degree Celsius (See Picture 1).
The logistics supply chain run by Xuji Seafood; seafood can be transported from all origins of the world to the consumers’ table in China at a maximum speed of only eight hours. In the company’s shops, consumers can choose live seafood from the aquarium whilst having fun touring the store.