An interesting and exhaustive look at China’s modern, Gen Z-driven, food brand ecosystem. Companies making an impact are listed for examination, and all share some of the key four branding philosophies:
1) in line with the aesthetic pursuit of modern young people;
2) creation of new consumption scenarios and better product differentiation and positioning;
3) leveraging popular online celebrities for online and offline promotion; and
4) attaching importance to communication with users and communication of brand attitudes.
How can your product benefit from a branded approach to the China market? Find some ideas in this article.