In Chinese seafood market and trade, News Bites, Top 3, Uncategorized

An interesting and exhaustive look at China’s modern, Gen Z-driven, food brand ecosystem. Companies making an impact are listed for examination, and all share some of the key four branding philosophies:

1) in line with the aesthetic pursuit of modern young people;

2) creation of new consumption scenarios and better product differentiation and positioning;

3) leveraging popular online celebrities for online and offline promotion; and

4) attaching importance to communication with users and communication of brand attitudes.

How can your product benefit from a branded approach to the China market? Find some ideas in this article.

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